The history of scale aircraft modelling-Part 7-Haldane place.

How did Airfix a small plastic bucket manufacturer from Haldane Place,London get involved with model kits ? well in the fifties the tractor and agricultural manufacturers Massey Ferguson wanted some small models of their tractors to give away to clients,they contacted a plastic products manufacturer called Airfix who had some state of the art injection moulding equipment at their factory,their main business was supplying thousands of plastic buckets and other domestic equipment to F.W.Woolworths branches nationwide,at great speed they had the patterns made and supplied the tractors to M.F who were delighted,Airfix must have come to some agreement with Massey Ferguson as the small grey tractor models were placed into plastic bags with a paper header and sold them through Woolworths,the models sold out very quickly and the company realised that there was a market out there for kits that sold at the right price ie 2/- two old shillings ! it is said that Airfix took the moulds for their next model from an example marketed by Aurora of the Supermarine Spitfire,this model which had very thin wings with no aerofoil section was a non-descript mark of this famous aircraft built to 1=72nd scale,Airfix acquired huge stocks of pale blue plastic and injected millions of mouldings for this kit,Woolworhs set up special counters in their chain of shops and the model was a knock out from day one,quickly following were a Gloster Gladiator,Supermarine S.6B seaplane,Westland Sikorsky S-55 helicopter,Bristol Fighter,Sopwith Pup,R.E.8 and some small galleon kits plus some vintage cars to add to the range,as the months went on twin engined aircraft were added to the range Me.110,Bristol Beaufighter etc and then the long awaited Avro Lancaster was announced at a retail price of 7/6 seven shillinmgs and sixpence,however it never appeared on time and there were cries of broken moulds and manufacturing problems with this ambitious project for its day,but it did appear and was very quickly snapped up by modellers everywhere who wanted to add a Lancaster to their collections,this model was a revelation and feat of small scale mould making not known at that time,Airfix's success was due to the right product,at the right price and at the right time,in doing so they went onto becoming the largest manufacturer of model kits anywhere supplying up until that time only F.W.Woolworths,things were about to change however as no contracts to make Woolworths exclusive retailers of these kits were renewed,and kits were starting to appear in ordinary model shops everywhere as demand and sales increased twofold.The company expanded to new heights with a new factory quickly appearing to meet the demand as the range grew huge as the American market was targeted with respective kits for subjects for that country emerging,they did however make mistakes as the choice of a Fairey Rotadyne as a kit subject proved a failure,the brunt of the costs of production being taken by more popular subjects such as the constant demand for models of the Spitfire which was completely remoulded with new tooling that demanded a more accurate representation of a Spitfire.
The rest of this story is history itself and the outcome would fill a seperate book alone,but without doubt the company succeeded in making scale models available to the masses and to which a lot of modelling pleasure was derived,the eagerly awaited model of the TSR.2 will be released by Airfix this year 2005,they have come a long way since that small blue Spitfire kit that we all remember so well.
Part 8 will consolidate some of the subjects that we have covered here in this small piece of history in the making.

How did Airfix a small plastic bucket manufacturer from Haldane Place,London get involved with model kits ? well in the fifties the tractor and agricultural manufacturers Massey Ferguson wanted some small models of their tractors to give away to clients,they contacted a plastic products manufacturer called Airfix who had some state of the art injection moulding equipment at their factory,their main business was supplying thousands of plastic buckets and other domestic equipment to F.W.Woolworths branches nationwide,at great speed they had the patterns made and supplied the tractors to M.F who were delighted,Airfix must have come to some agreement with Massey Ferguson as the small grey tractor models were placed into plastic bags with a paper header and sold them through Woolworths,the models sold out very quickly and the company realised that there was a market out there for kits that sold at the right price ie 2/- two old shillings ! it is said that Airfix took the moulds for their next model from an example marketed by Aurora of the Supermarine Spitfire,this model which had very thin wings with no aerofoil section was a non-descript mark of this famous aircraft built to 1=72nd scale,Airfix acquired huge stocks of pale blue plastic and injected millions of mouldings for this kit,Woolworhs set up special counters in their chain of shops and the model was a knock out from day one,quickly following were a Gloster Gladiator,Supermarine S.6B seaplane,Westland Sikorsky S-55 helicopter,Bristol Fighter,Sopwith Pup,R.E.8 and some small galleon kits plus some vintage cars to add to the range,as the months went on twin engined aircraft were added to the range Me.110,Bristol Beaufighter etc and then the long awaited Avro Lancaster was announced at a retail price of 7/6 seven shillinmgs and sixpence,however it never appeared on time and there were cries of broken moulds and manufacturing problems with this ambitious project for its day,but it did appear and was very quickly snapped up by modellers everywhere who wanted to add a Lancaster to their collections,this model was a revelation and feat of small scale mould making not known at that time,Airfix's success was due to the right product,at the right price and at the right time,in doing so they went onto becoming the largest manufacturer of model kits anywhere supplying up until that time only F.W.Woolworths,things were about to change however as no contracts to make Woolworths exclusive retailers of these kits were renewed,and kits were starting to appear in ordinary model shops everywhere as demand and sales increased twofold.The company expanded to new heights with a new factory quickly appearing to meet the demand as the range grew huge as the American market was targeted with respective kits for subjects for that country emerging,they did however make mistakes as the choice of a Fairey Rotadyne as a kit subject proved a failure,the brunt of the costs of production being taken by more popular subjects such as the constant demand for models of the Spitfire which was completely remoulded with new tooling that demanded a more accurate representation of a Spitfire.
The rest of this story is history itself and the outcome would fill a seperate book alone,but without doubt the company succeeded in making scale models available to the masses and to which a lot of modelling pleasure was derived,the eagerly awaited model of the TSR.2 will be released by Airfix this year 2005,they have come a long way since that small blue Spitfire kit that we all remember so well.
Part 8 will consolidate some of the subjects that we have covered here in this small piece of history in the making.
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